What to post on Google My Business is a crucial question for local business owners looking to stand out online. This powerful yet underutilized feature of Google Business Profile (formerly Google My Business) allows businesses to share updates, offers, and news directly with potential customers through their Business Profile. Managing these posts effectively can make the difference between thriving local visibility and digital obscurity.
Recent data shows that businesses actively posting on their Google Business Profile receive 520% more site visits than those who don’t. Despite this compelling statistic, only 17% of businesses post content regularly. This gap presents a significant opportunity for small business owners to stand out in their local market.
Understanding the Basics
Before diving into specific post ideas, it’s crucial to understand why Google Business Profile posts matter:
• Posts appear directly in Google Search and Maps results
• They provide immediate value to potential customers
• Content stays visible for 7 days (events can last longer)
• Posts can drive direct actions like calls, website visits, or purchases
• They improve your profile’s overall engagement metrics
The 8 Powerful Post Ideas
- Time-Sensitive Offers and Promotions
Creating urgency through limited-time offers remains one of the most effective ways to drive customer action. According to a study by WordStream, posts featuring special offers receive 2.7 times more engagement than standard updates.
Best Practices for Offer Posts:
• Include clear start and end dates
• Highlight the specific value proposition
• Use action-oriented language
• Add high-quality images showcasing the offer
• Include a clear call-to-action button
- Product Highlights and Updates
Studies from Google reveal that 90% of customers discover new products and services through Google Search. Your Business Profile serves as a perfect showcase for your offerings.
How to Create Effective Product Posts:
• Feature one product or service at a time
• Include specific details and pricing
• Use high-quality images from multiple angles
• Highlight unique selling propositions
• Link directly to product pages when possible
- Behind-the-Scenes Content
Humanizing your brand builds trust and connection. According to Sprout Social, 70% of consumers feel more connected to brands whose CEO and employees share behind-the-scenes content.
Ideas for Behind-the-Scenes Posts:
• Team member spotlights
• Production processes
• Office culture moments
• Customer service in action
• Community involvement
- Customer Success Stories
Social proof remains one of the most powerful marketing tools. Research from BrightLocal shows that 88% of consumers trust user reviews as much as personal recommendations.
Elements of Effective Success Story Posts:
• Real customer quotes
• Before and after scenarios
• Specific results and outcomes
• Photos of happy customers (with permission)
• Links to full case studies
- Event Announcements
Whether virtual or in-person, events create engagement opportunities and showcase your business’s community involvement.
Types of Events to Promote:
• Workshops and seminars
• Sales events
• Community gatherings
• Webinars
• Seasonal celebrations
- Industry News and Updates
Position your business as an industry authority by sharing relevant news and insights. HubSpot research indicates that 96% of B2B buyers want content with more input from industry thought leaders.
Guidelines for News Posts:
• Focus on local impact
• Provide expert commentary
• Link to authoritative sources
• Offer practical takeaways
• Update regularly on developing stories
Best Practices Section
What to Post on Google My Business: Best Practices
Timing and Frequency:
• Post 2-3 times per week minimum
• Schedule posts during peak business hours
• Monitor engagement patterns
• Maintain consistent posting schedule
• Plan content calendar in advance
Visual Elements:
• Use high-resolution images (750×750 pixels recommended)
• Maintain brand consistency
• Include faces when possible
• Avoid text-heavy images
• Test different visual formats
What to Post on Google My Business: Content Optimization Strategies
Call-to-Action Optimization
When thinking about what to post on Google My Business, every post should include a clear, compelling call-to-action (CTA). Research from WordStream indicates that posts with optimized CTAs perform 83% better than those without. Consider these proven CTAs:
• “Book Now” for service businesses
• “Buy Now” for retail
• “Learn More” for educational content
• “Get Offer” for promotions
• “Call Now” for immediate contact
- Educational Content and Tips
Sharing valuable knowledge positions your business as an industry expert while providing immediate value to potential customers.
Creating Effective Educational Posts:
• Break complex topics into digestible points
• Use numbered lists or bullet points
• Include relevant statistics
• Link to detailed resources
• Address common customer questions
- Seasonal and Trending Content
Aligning your posts with current events and seasons helps maintain relevance and timeliness.
Seasonal Content Ideas:
• Holiday promotions
• Weather-related services
• Local event tie-ins
• Industry-specific seasons
• Annual milestones
Measurement and Analytics
Tracking Success
To optimize your posting strategy, monitor these key metrics:
• Post views
• Customer actions
• Click-through rates
• Call button clicks
• Direction requests
Google Business Profile Insights provides valuable data about how customers interact with your posts. Pay special attention to:
• Peak engagement times
• Most successful post types
• Customer journey patterns
• Photo views and interactions
• Search queries leading to your profile
Advanced Tips and Techniques
Leveraging Keywords
When you’re brainstorming about what to post on Google My Business, be sure to maintain natural language, and incorporate relevant keywords into your posts:
• Local area names
• Industry-specific terms
• Service descriptions
• Common customer search terms
• Seasonal keywords
Post Formatting Best Practices
• Keep sentences concise
• Use headers for scanning
• Include white space
• Maintain consistent branding
• Use emojis strategically (when appropriate)
Common Mistakes to Avoid
- Inconsistent Posting
Irregular posting patterns can harm engagement and visibility. Create a content calendar to maintain consistency. - Poor Image Quality
Low-resolution or poorly composed images reflect negatively on your brand. Invest in quality visual content. - Missing CTAs
Every post should guide customers toward a specific action. - Outdated Information
Regular audits ensure all posted content remains current and accurate. - Ignoring Analytics
Data-driven decisions improve post performance over time.
Create an Implementation Strategy
Creating Your Posting Calendar
- Plan content themes monthly
- Schedule posts weekly
- Allow flexibility for time-sensitive updates
- Balance post types
- Include regular review periods
Tools and Resources
• Google Business Profile Manager
• Content scheduling tools
• Image editing software
• Analytics platforms
• Customer feedback systems
Putting it all together
Don’t wonder about what to post on Google My Business. Effective Google Business Profile posting requires strategy, consistency, and attention to detail. By implementing these eight post types about what to post on Google My Business and following best practices, businesses can significantly improve their local visibility and customer engagement.
Success comes from:
• Regular, high-quality posts
• Diverse content types
• Strong calls-to-action
• Consistent monitoring
• Continuous optimization
Take Action Now:
- Audit your current posting strategy
- Create a content calendar
- Implement these eight post types
- Monitor results
- Adjust based on data
Remember, your Google Business Profile serves as a dynamic marketing channel that deserves regular attention and optimization. Start implementing these strategies today to strengthen your local presence and drive more customers to your business.
Additional Resources
For more information, consult these authoritative sources:
• Google Business Profile Help Center: https://support.google.com/business
• Search Engine Journal’s Local SEO Guide: https://www.searchenginejournal.com/local-seo/
• HubSpot’s Business Marketing Resources: https://www.hubspot.com/marketing-resources
• Moz Local SEO Learning Center: https://moz.com/blog/category/local-seo
By following these guidelines and consistently implementing these eight post types, your business can maximize its local visibility and attract more customers through Google Business Profile. Start small, measure results, and scale what works best for your specific business needs.
If you need any help or guidance with this reach out to Atomic, we’re here to help!
